A question for sem resellers: Do you still think it’s a “land grab”?
At a search engine marketing (SEM) conference not too long ago, someone said, “It’s a land grab out there. The company that gets to the small business owner first and signs them up with any type of search engine marketing program…wins!”
Since that time many other companies that sell SEM packages to small business owners have used the same strategy. The main emphasis for many of these companies has been speed. Call on as many businesses as you can, sign up as many as possible, and the more productive the sales force is the more successful the SEM reseller company will be. Read more…
